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What you paid when you bought (or built) your house.

The cash proceeds you want or need from the sale.

What I, or another real estate professional, say your property is worth.

Buyers engage in comparison-shopping.

A buyer will not pay more for one property than he or she would have to pay for another, similar property.

Demonstrates what buyers have actually paid recently for similar properties.

Shows what buyers have not been willing to pay under current market conditions.

Focuses on other properties which are now competing for buyers’ attention.

“In keeping with my philosophy, I have enclosed a list of Strategic Alliances that I have formed over the years. Each of who has greatly assisted my Clients in their particular field of expertise. I will admit that I am very protective of my Clients interests, and that anyone I should refer a client to, must meet my criteria of exceptional service.”